LIFELINE Download kit

LIFELINE / BRAND IDENTITY

People come
together.

A small symbol for a human promise.
Presence. Support. Connection.

Meet the mark
Three rounded forms: a circle above two shapes that turn toward one another.A THREAD OF CARE.
01 — THE IDENTITY SYSTEMQuiet by default. Color when connection happens.

01 / THE MARK

Three forms.
One connection.

The triad brings presence, support and connection into one recognizable shape. Keep the three forms together, with room to breathe.

Charcoal app mark on ivory
Ivory app mark on charcoal
Ivory app mark on the activation gradient

At home on any screen.

A simple silhouette carries the identity from a browser tab to a wearable.

The triad with generous clear space on all four sidesxx

Give it a little space.

Leave at least one head-circle diameter around the mark. Preserve its proportions and contrast.

02 / COLOR

A calm foundation.
A meaningful change.

Charcoal and ivory carry everyday moments. The spectral field appears at moments of activation, connection and resolution.

ActivationA state change, in color.

Click a swatch to copy its hex value. Activation stops are the web specification for the supplied visual palette.

03 / TYPOGRAPHY

Clear words.
A human voice.

Aspekta Medium gives LIFELINE its steady, open character. Large, simple headlines make room for the story; small labels stay precise.

AspektaMedium / 500
LIFELINE
PEOPLE COME TOGETHERAa Bb Cc Dd Ee Ff Gg
0123456789 & → ↗
HEADLINE

When something happens,
someone follows through.

VOICE

“Do you need help?”
“Maya responded.”
“I’m on my way.”

Short. Concrete. Spoken like a person.

04 / MOTION LANGUAGE

The same mark.
A different moment.

Movement gives the identity a vocabulary. A pulse asks for attention. A thread reaches outward. Color marks a connection.

LIFELINE / MOTION STUDY
01 / 05

A quiet presence.

The three forms sit together. A steady identity, without asking for attention.

05 / THE ORIGINAL SYSTEM

Download identity board
The supplied LIFELINE identity board: triad logo, app icons, five animation states, clear space, device applications, charcoal and ivory colors, an activation gradient and Aspekta Medium typography.
Presence. Support. Connection. The supplied identity, in one view.

06 / TAKE IT WITH YOU

One identity.
Ready to use.

Original artwork, charcoal and ivory marks, browser icons, color tokens, the identity board and the licensed typeface.

Download the brand kit
Original triad artworkPNG ↗Charcoal markSVG ↗Ivory markSVG ↗Browser faviconICO ↗Color specificationsJSON ↗